Brand identity, website and type design for Baby Bistro, a restaurant in Victor Heights, Los Angeles. Led by Andy Schwartz, who leads the natural wine program, and chef Miles Thompson, whose cooking The New York Times describes as "the taste of Los Angeles right now."

I worked closely with Miles and Andy to develop the restaurant's visual identity, beginning with the transformation of Miles's handwriting into a custom typeface that anchors the brand across menus and ephemera (with assistance from Eko on the typeface conversion). The result is a design that mirrors the restaurant's approach—precise technique presented with an easygoing, unpretentious ease.

The identity extends to Baby Bistro's website, designed to reflect the intimate, genuine hospitality of dining in their converted home space. Baby Bistro opened in 2023 as a pop-up before establishing its permanent location, where the menu of about six dishes changes frequently to accommodate seasonal ingredients and Miles's creative output.

Role: Art Direction & Website Design

In Collaboration with: Miles Thompson, Andy Schwartz, and Eko (typeface conversion)

Year: 2024-2025

a project by independent cook DeVonn Francis, rooted in Caribbean food culture and storytelling. Working closely with DeVonn, Troy designed a brand identity for Island Time, a limited-edition tin set created for the holiday season. Each tin features a unique recipe crafted by DeVonn, with packaging that reflects the warmth and vibrancy of his culinary perspective. As the series evolves, Island Time will continue to mark special occasions with new flavors and designs.

Role: Brand Design + Packaging Design

In Collaboration with: DeVonn Francis

Year: 2024-25

Exhibition design for Suzanne Lacy’s solo exhibition at the Queens Museum, titled; ‘The Medium is Not the Only Message’ (March 13-August 14, 2022). I worked closely with Suzanne to help design the documentation wall of her performance ‘Cinderella in a Dragster (How to Be a Performance Artist)," 1976/2022, vinyl text and giclee prints.

The installation is based on documentary photos and the original performance script. Dressed in a helmet and yellow jumpsuit, Lacy performed a rapid-fire monologue on the twists and turns of her own life’s trajectory from the driver’s seat of a drag car.

Intermingling the remarkable and the banal, Lacy’s speech invokes the story of Cinderella as a metaphor for survival as an artist (and as a human being).

Image courtesy of Queens Museum, credit: Hai Zhang.

Role: Art Direction & Design

In Collaboration with: Suzanne Lacy and the Queens Museum staff.

Year: 2022

Film title, credits and poster design for an independent feature length film, Stranger's Arms. Directed by Emma Westenberg and written by Valerie Kamen. Set photography by Yulia Zinshtein. The film takes place on Long Island New York, 3 suburban kids investigate an unsolved murder mystery. The film screened at Indy Film Felstival 2021. The title design was inspired by Ralphs Famous Italian Ice's.

Role: Art Direction & Design

In Collaboration with: Carolina Festa (Letterform Refinement)

Year: 2021

an LA-based fine ceramics studio that produces iconic handmade objects and furniture. Working closely with Bari Ziperstein, the founder of BZippy, we helped usher in a new brand identity that better represents the tenacity of the studios work. We redesigned BZippy's logotype and provided a new symbol to accompany the brands new identity.

Role: Creative Direction and Design

Studio: Silk

In Collaboration with: Cristala Andrews (Art Direction and Design)

Year: 2020

The Bohen Foundation “operates under the sign of transition,” with output untethered to any singular telos or form. The Bohen Foundation doesn’t have a permanent collection, they are non-possessive by design, true art patrons that help artists realize significant bodies of work. Operating both in New York and Aspen, they have supported contemporary artists, independent organizations, and visual culture. Informed by their previous projects and history as an institution, Troy Kreiner art directed and designed their website and a publication to showcase their enormous archive of past projects.

Visit the Bohen Foundation's website here.

Role: Art Direction and Design

Studio: Use All Five

In Collaboration with: Christine Jackson (Art Direction and Design) and Isaac Ruiz (Design)

Year: 2017

Working closely with Google Arts & Culture, ForYourArt, and curator Hans Ulrich Obrist to help design and develop a platform that explores Obrist’s journey from contemporary art into an expanded field of various disciplines including architecture, literature, philosophy, and science.

As the preeminent curator of the information age, Obrist’s curatorial work has defined and redefined the increasingly ubiquitous buzzword, curating. This project illuminates how Obrist — more than a historian, expert, or tastemaker — performs the distinct functions of a curator. Ways of Curating helps visualize and connect larger thematic ideas that run through his years of curating.

See the website here.

Role: Art Direction

Studio: Use All Five

In Collaboration with: Ben Kasum (Art Direction and Design), Christine Jackson (Design), and Justin Kielbasa (Design)

Year: 2017

The new visual identity for the Main Museum in downtown LA sought to reflect the bilingualism of Los Angeles and the museum’s mission of comitance for immersion within the city.

Described as a testing-site, embracing the institution’s experimental spirit a logotype was designed to convey the ongoing nature and process of experimentation. By leaving distinct letterforms incomplete — a visual motif for a work-in-progress or the unfinished— the sense of creation and dynamism was rendered an intrinsic element of the institution itself.

Role: Art Direction & Design

Studio: Use All Five

In Collaboration with: Christine Jackson (Design), Mindy Nguyen (Art Direction and Design), Yuji Sakuma (Creative Direction)

Year: 2017

The UCLA School of the Arts and Architecture is a diverse family. The project was to completely redesign the visual identity of the school. The result was a new fluid identity system that would be applied across print and digital collateral.

The colon mark became a dynamic glyph used to to symbolize, and manifest, dialogue between the school’s various population, programs, and museums. Signifying ‘more to come’, the colon allows for a deeper rendering of an idea or a tool to attribute an idea to a speaker.

Role: Art Direction and Design

Studio: Use All Five

In Collaboration with: Christine Jackson (Art Direction and Design), Justin Kielbasa (Art Direction and Design)

Year: 2017

Storylines (2015) was an exhibition at the Guggenheim Museum featuring 100 works by international artists amongst inspiring texts by 31 revered authors. The project was to digitize the exhibition so that it could exist as a interactive microsite that could be visited as a supplement to the physical exhibition. The digital experience and exhibition branding reflected the spirit and themes of its physical counterpart, by revealing the interconnected themes among the artworks.

Vist the website.

Role: Art Direction & Design

Studio: Use All Five

In Collaboration with: Christine Jackson (Design) and Justin Kielbasa (Design)

Year: 2015